Web Analyst

Woking

Up to £40k + 25 days holiday + BH, Healthcare, Dental, eye care, pension, 10%bonus and Perk Box

An exciting opportunity for a talented Senior Web Analyst to join a growing ambitious online business based in the Woking area. If you're an experienced web analytics professional with solid knowledge of how to produce actionable insights from key metrics, then this is the perfect role for you. This is a great opportunity to work within a close-knit marketing team where you will be taking part in some exciting projects and help drive conversion.

Duties

• Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.
• Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.
• Collaborate with external partners such as Agencies to assist with data collection and reporting.
• Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.
• Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:
• Campaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
• Providing insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
• Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.

Skills and Experience:

• 3-5 years' experience using:
• Rakuten Attribution (DC Storm)
• Google Analytics or similar web analytics tools
• Google Tag Manager
• Microsoft Office with advanced Excel skills.
• Experience using the following would be advantageous:
• Power BI or similar data visualisation tools.
• Convert or similar A/B testing tool such as Optimisely.
• Business Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
• App Analytics software such as Appsflyer, AppsAnnie or similar.