Are you an experienced data-driven digital communicator who is a creative thinker keen to innovate, with a good eye and technical know-how for design, as well as the ability to work on their own initiative and as part of a small team, being resourceful but knowing when to ask for help.

This is an exciting role to plan, create and deliver compelling content for our digital audiences. Aimed to engage with our key stakeholders and potential new supporters whilst continually reviewing campaign performance and analysis, optimising as necessary to drive improved engagement and conversions.

This is a hybrid role (mostly remote) with quarterly meet ups in person.

What you’ll do: 

• Contribute to the creation and implementation of a digital and social media strategy. 
• Be responsible for designing and creating engaging and relevant content for all our channels. 
• Take the lead on our digital activity through our many digital channels; Twitter, Facebook, Instagram, LinkedIn and, YouTube, our website(s) and other digital platforms. 
• Offer digital communications expertise and advice to team members, supporters, and fundraisers. 
• Deliver upon our strategic objectives that a) raise public awareness of pancreatic cancer and its symptoms and risks, b) educate healthcare professionals of the accredited training modules we have developed, c) support the fundraising team, d) showcase our involvement in research.
• The right candidate will need to have proven hands-on experience developing, delivering, and evaluating digital marketing and communications activity with a commitment to empower and engage people in a results-driven and resource-limited organisation. This truly is a fantastic opportunity to become part of a small but dynamic and fun team in a rapidly expanding charity

Main Duties and Responsibilities: 

Digital

• To own website development, including wireframe amends, SEO, backlinks, online listings, and new content
• Technical management of our website, ensuring compliance with best practice, and with quality, accessibility, and search standards, and improving users’ experience.
• Technical oversight of website integrations with our CRM and other platforms
• Ensure we benefit from integrating our CRM and other software into the website.
• Ensuring our campaigns and advertising has tracking pixels or unique identifiers for analytics.
• To manage all paid for digital marketing, including lead generation and acquisition.
• Support colleagues to create paid online advertising campaigns and ensure effective tracking, monitoring, improvements, evaluation, and reporting of campaigns.
• Overseeing our Google AdWords, Google Tag Manager and SEO.
• Creating and distributing monthly e-newsletters to our segmented subscribers.
• Optimise website(s) for search engines, accessibility, and user experience.
• Ensure website analytics are set up effectively and provide meaningful, actionable insight, regularly reporting on growth.
• Stay up to date with data legislation including GDPR and PECR regulations

Social media

• Work with the Marketing and Communications Manager to develop a social media strategy and set goals to increase brand awareness and engagement.
• To be responsible for all our social media channels, including design and content development, scheduling, optimising, and reporting.
• Manage social media channels on a day-to day-basis, engaging with our audiences by responding to comments and queries and being proactive to find out more and nurture relationships.
• Develop social media communities by facilitating discussions.
• Create engaging content for social media channels, including video and animation.
• Plan social media campaigns in line with other marketing and communications or fundraising activities.
• Use social media analytics to generate regular reports, using results to inform future dayto-day work and campaigns.
• Spot social media trends and industry best practice, advising on best social media content, tactics, and new technologies.
• Form relationships with key social media influencers to help grow our reach.

What you’ll need in order to be successful in this role:

Essential skills

• Digital, design or social media marketing qualification
• Managing WordPress/Statamic websites, including ensuring consistent, high-quality structuring and visual display of content in line with the site theme, brand, search optimisation, accessibility needs and mobile devices.
• Experience managing projects in a digital environment and ability to keep to time and budget.
• Experience using Google Tag Manager and Google Analytics
• Experience in using social media platforms for scheduling and to network and develop relationships. (Sprout social, Later, Hoot Suite, or other)
• Previous experience working with a CRM.
• Photography, image sourcing and digital editing skills 
• Confident at presenting to a wide range of audiences, both face to face and using technology such as Zoom or Teams.
• Competent with all Microsoft applications such as Word / Excel / PowerPoint.
• Good organisational and time management skills, with the ability to adapt to changing priorities.
• Excellent verbal and written communication skills. 
  
• Proactive and self-sufficient, able to identify and deliver work required to meet objectives independently
• A data-driven and analytical person who can optimise campaigns in real-time.
• Tactful, sensitive, tolerant, flexible and positive manner
• A team player who can collaborate and motivate others. 
• Ability to work under pressure and delivering to tight deadlines.
• Creative in design with out of the box thinking. 
• Confident to ask for help when needed.
• Can communicate using all methods and adapting to the needs of the recipient.
• Focused on delivery, ‘can do’ positive attitude

Highly desirable skills

• Educated to A-Level or Above – or relevant experience.
• Able to edit HTML/CSS code and WordPress themes where needed or manage suppliers effectively.
• Experience running Google AdWords.
• Experience in paid search, including Google Grants. 
• Previous experience working with Salesforce.
• Adobe Creative Suite (specifically Photoshop and Indesign)
• Email design, automation, and distribution through Mailchimp
• A/B testing, implementing tracking pixels and short codes.
• Competent at relationship building and using effective questioning techniques that allow for meaningful conversations to take place and build long term relationships
• Video editing software (Premiere Pro, Movavi, or other)
• Design tools such as Canva and Beepro.
• Ensuring compliance with GDPR, Data Protection Act, PECR, and other applicable legislation

Desirable skills

• 1 – 3 years of working within a charitable organisation.
• Media relations/producing PR.
• Management of Shopify, WooCommerce or another online shop retailer
• Smartsheet for campaign and management
• Using and making recommendations to fully utilise SharePoint.
• Use of Form Assembly for WordPress and Salesforce 

While every effort has been made to outline all the main duties and responsibilities of the post, a document such as this does not permit every item to be specified in detail.  Also, the post holder may, from time to time, be asked to undertake other reasonable duties commensurate with the grade of this post.

The benefits of working here:

• Fair and equal pay (reviewed annually)
• 28 days leave, plus bank and public holidays
• Friendly supportive team
• We believe in work life balance and care about results above everything else
• Pension scheme with a 3% employer contribution
• Flexible working arrangements
• Employee sick pay not just SSP
• Wellness Wednesdays
• An organisation which takes mental health seriously with awareness training available to all employees and access to mental health first aiders
• Health cash plan scheme including children under 16 years with the option to upgrade and add family members
• Employee assistance programme
• Free on-site parking at HQ 

About us:

Pancreatic Cancer Action, (registered charity No.1137689) was founded in 2010 by a rare survivor of the disease. We are a small team headed by our Founder & Chief Executive who runs the charity plus a board of Trustees, which provides direction for the organisation. In August 2020 Pancreatic Cancer Action merged with Pancreatic Cancer Scotland making our team stronger than ever.

Pancreatic cancer has only a seven per cent survival rate and this figure has not improved significantly for over 40 years. Despite it being the fifth biggest cancer killer in the UK, pancreatic cancer receives only three per cent of overall research funding. With a strong focus on early diagnosis, it is Pancreatic Cancer Action’s aim to improve survival rates through awareness, medical education, improved patient information and by funding research specifically into the early diagnosis of pancreatic cancer. Simply, we want more people diagnosed in time for surgery, currently the only potential for a cure.

• Please view the JD Digital Marketing Executive 2022 document (opens in a pop up)